One half of wisdom.

"A prudent question is one-half of wisdom".
Francis Bacon
(1561 - 1626)

It was reading this quote and interrogating ourselves about the meaning of questioning as an act that we've decided to entitle this space "one half of wisdom".
Bacon, in fact, established and popularized the scientific method, also called 'Baconian method' in his honour, which consists in a planned procedure of investigating all things through scientific inquiry. He created a new kind of methodology approach, applying the method of agreement and the method of difference in his scientific research, with a large use of the logical argument of the syllogism.

We consider it our premise. But not the "question" of the matter.

Our mission is the investigation of ethic, with a special focus on existing Codes of Ethic in design, finding out what are the characteristics that differentiate ethic and moral. We will not only try to understand how design reflect the contemporary culture, but we would also like to know more about design as a social act, reflecting particularly about the role of the graphic design nowadays. Finally, we would like to give our point of view, finding a efficient way to communicate it.

"Question everything. Learn something. Answer nothing".
Euripides
(480 BCE - 406 BCE)

We will use the method of questioning as we deeply believe that the question itself is not just a functional analytical tool, but could be also an extremely powerful instrument to "make people think" and to shock the consciences.

"It's a very good question, very direct, and I'm not going to answer it".
George W. Bush
(1946 - )